Product Recommendations

Review: Soul™ AseemA Baby Carrier from India

By Denise Chua | March 26, 2019

Highlights

Video Tutorial: How to Adjust Soul™ AseemA for your Infant


Product Summary

A soft structured adjustable buckle baby carrier that can be used from birth (min. 3.2kg; no insert required) to toddler-hood. If you are getting only one baby carrier, this is it!

Available at Soul™ Singapore Online Store, Oasis Terrace #03-21 (Daily 10am to 10pm) & Primz Bizhub #06-20 (By APPOINTMENT ONLY)
hellosg@soulslings.com     Website     Shop
What I Like:
  • Linen AseemA is absorbent, comfy and thinner than cotton carriers, making it perfect for our hot weather. If you prefer, AseemA is also available in cotton material. They are slightly cheaper and come in more designs.
  • Comes with curved waistband, which gives a more comfortable and relaxed fit.
  • Includes a removable lumbar support (worth S$39) for extra comfort and back support.
  • Equipped with a generously-sized removable front pouch that has a zipper compartment to safe-keep coins (handy for kiddy rides) and cards.
  • Comes with detachable hood featuring easy-to-secure hooks instead of buttons.
    We can wash the hood without the carrier so there is less downtime for using the carrier. In case you are wondering, not all baby carriers offer detachable hood.
  • Does not require bulky baby insert to carry newborns.
  • Fully adjustable panel base width (using velcro).
  • Easy panel height adjustment- just slide up or down!
What I Dislike:
  • AseemA does not suit slim users.
    One, the lumbar support has to be removed for slim users.
    Two, the curved waistband will fit curvy body shapes or users with tummy better than users without.
  • Not suitable for Front Facing Carry.
    I don't find this a problem since I dislike front facing carry. But if you like front face carry, note this limitation.
    P/S If you try to, it is physically possible to front carry your baby in AseemA. But that is NOT RECOMMENDED since it was not designed to support front face carry.
  • Lack of official certifications such GOTS, Oeko Tex 100.
    Soul™ promises to use only 100% natural fiber textiles and baby safe dyes but if lack of certification bothers you, take note.
  • Unflattering Design - looks more bulky and less streamlined.
  • Small hood size.

Product Review

Why Did I Choose Soul™ AseemA?
Since being introduced to Soul™ AnoonA, I fell in love with Soul™. So when Baby Eachern grew out of his AnoonA at 7 months, I decided to get another Soul™ baby carrier.

At that time, the newly launched AseemA had already garnered much raves on social media so I popped by Soul™'s warehouse to try it on. It was love at first wear due to the more relaxed fit and comfy lumbar support.

Which Soul™ AseemA Did I Choose?

The AseemA Designs That Caught My Eye

The above AseemA designs caught my eye. But since it was nearing Chinese New Year, I decided to get either the red or purple one. Finally, I chose linen over cotton since linen, which is thinner and more absorbent suits sweaty Eachern more.

First Impressions Of My Soul™ AseemA Baby Carrier:
I baby carried Eachern to Soul™'s warehouse in the Soul™ AnoonA. And the contrast I felt after changing into the Soul™ AseemA was a big one! AnoonA is good but AseemA is better! The first thing that struck me about AseemA was "OMG this is soooooo comfortable"!

What I Like About Soul™ AseemA Baby Carrier?
As mentioned above, I fell in love with Soul™ AseemA the moment I tried it on so the biggest appeal about the AseemA is comfort. I credit this to its curved waistband (my previous baby carrier Soul™ AnoonA has a straight waistband), which fits my post-partum mummy belly very nicely. The curved design also allows me to wear the waistband lower (nearer to the hip) and looser, yielding a more relaxed fit.

Detachable Lumbar Support
Wearing AseemA with the Detachable Lumbar Support

The detachable lumbar support (standard for AseemA and available as an add-on at S$39 for other carriers) is helpful for back support during extended periods of babywearing.

AseemA's Detachable Pouch

Like my old AnoonA, AseemA has all the little niceties that I appreciate- no need for infant insert, detachable hood and a pouch. Best part is that AseemA even upgraded the pouch! AseemA's pouch is roomier, detachable and even has a zipper compartment for cards and coins (super handy for kiddy rides).

Another thing I like in AseemA is its fully adjustable panel base width band via velcro. This makes the base width adjustment (for baby's thigh support) very simple. With my previous carrier, the AnoonA, I must first choose one of the 3 settings (buttons) then fine-tune the exact width by adjusting the body panel adjustor.

Apart from the above, I really adore AseemA's panel height adjusters, which can be easily slid up or down according to your desired height!

What I Dislike About Soul™ AseemA Baby Carrier?
AseemA comes with a detachable lumbar support, which is a plus point. However, slim users may not be able to reap its benefits.

My back view while wearing AseemA (with Lumbar Support)

I am medium build, yet I am already using the tightest user waist setting (with the lumbar support attached). If I shed any inches off my waist, I will have to remove the lumbar support in order to tighten the waist band to fit me.

My husband's back view while wearing AseemA (without Lumbar Support)

As a reference, my husband (who is slimmer) has to use AseemA without the lumbar support.

My husband's back view while wearing AseemA (he wears AseemA at mid waist)

Additionally, he does not like the fit of AseemA (compared to AnoonA). This is possibly due to the curved waistband, which is an ill fit for his flat torso as he needs to wear the baby carrier higher at mid waist rather than near the hip.

Many parents like to carry their infant in the front facing position so that the little ones can see the world. But unfortunately, due to its curved waistband, AseemA is ergonomically unsuitable to support front facing carry. I personally don't mind this little inconvenience but if you do, you may have to forgo AseemA.

As mentioned in my Soul™ AnoonA Review, Soul™ promises to use only 100% natural fiber textiles and baby safe dyes but does not have the official certifications such as GOTS or Oeko Tex 100. Some mummies may mind. If you do, take note.

Another drawback of the AseemA is its unflattering looks. Designed with comfort and convenience in mind, AseemA has many cushy paddings, extra fabric and a big pouch right in front below your baby's bum, making the carrier look bulky and less streamlined. Initially, I really found the front pouch an eyesore! The saving grace is that you can detach it if it bothers you. But I kept it on because its convenience outweighed the inelegance.

Comparing AseemA's Hood with AnoonA's

Lastly, I am not fully satisfied with AseemA's detachable hood. I love detachable hood itself since I can still use my baby carrier even if the soiled hood is in the wash. But AseemA's hood is smaller than AnoonA's. The slightly smaller size plus the short elastic bands makes it hard to cover my baby's head at times (when he is resisting the hood).

Will I Recommend The Soul™ AseemA Baby Carrier?
I love the relaxed fit, lumbar support and handy features (big front pouch and easy panel height adjustment by sliding) of the AseemA. I also like that AseemA's panel base width can go up to 18" to support a bigger baby. And like the AnoonA, AseemA can be used to babywear a newborn without any infant insert. So if you are looking to buy only one baby carrier to babywear your newborn until he is beyond one year old, I highly recommend the AseemA!

But if you want to front face carry your young baby, very slim or have to carry your baby at mid/high waist, AnoonA may be a better choice. To babywear a toddler, skip AseemA and just go for Full Buckle (Toddler) carriers.

Which Is Better? AnoonA or AseemA?
Despite this being a review for AseemA, I can't help comparing AnoonA with AseemA because I own both and they are both spec-ed to be suitable for newborns until toddler-hood. Which is better? Refer to below comparison chart for the answer!

The OBJECTIVE Comparison Between AnoonA and AseemA (Based on Facts)

The SUBJECTIVE Comparison Between AnoonA and AseemA (Based on our Opinions)

Do use the above comparison charts as a guide to help you learn more about the differences between AseemA and AnoonA. But the best way to find your ideal carrier is to try it out with your baby! Just visit Soul™ at their warehouse or retail outlet for a non-obligatory consultation and try-on.


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Reader Comments


Product Recommendations

Review: Soul™ AseemA Baby Carrier from India

By Denise Chua | March 26, 2019

Highlights

Video Tutorial: How to Adjust Soul™ AseemA for your Infant


Product Summary

A soft structured adjustable buckle baby carrier that can be used from birth (min. 3.2kg; no insert required) to toddler-hood. If you are getting only one baby carrier, this is it!

Available at Soul™ Singapore Online Store, Oasis Terrace #03-21 (Daily 10am to 10pm) & Primz Bizhub #06-20 (By APPOINTMENT ONLY)
hellosg@soulslings.com     Website     Shop
What I Like:
  • Linen AseemA is absorbent, comfy and thinner than cotton carriers, making it perfect for our hot weather. If you prefer, AseemA is also available in cotton material. They are slightly cheaper and come in more designs.
  • Comes with curved waistband, which gives a more comfortable and relaxed fit.
  • Includes a removable lumbar support (worth S$39) for extra comfort and back support.
  • Equipped with a generously-sized removable front pouch that has a zipper compartment to safe-keep coins (handy for kiddy rides) and cards.
  • Comes with detachable hood featuring easy-to-secure hooks instead of buttons.
    We can wash the hood without the carrier so there is less downtime for using the carrier. In case you are wondering, not all baby carriers offer detachable hood.
  • Does not require bulky baby insert to carry newborns.
  • Fully adjustable panel base width (using velcro).
  • Easy panel height adjustment- just slide up or down!
What I Dislike:
  • AseemA does not suit slim users.
    One, the lumbar support has to be removed for slim users.
    Two, the curved waistband will fit curvy body shapes or users with tummy better than users without.
  • Not suitable for Front Facing Carry.
    I don't find this a problem since I dislike front facing carry. But if you like front face carry, note this limitation.
    P/S If you try to, it is physically possible to front carry your baby in AseemA. But that is NOT RECOMMENDED since it was not designed to support front face carry.
  • Lack of official certifications such GOTS, Oeko Tex 100.
    Soul™ promises to use only 100% natural fiber textiles and baby safe dyes but if lack of certification bothers you, take note.
  • Unflattering Design - looks more bulky and less streamlined.
  • Small hood size.

Product Review

Why Did I Choose Soul™ AseemA?
Since being introduced to Soul™ AnoonA, I fell in love with Soul™. So when Baby Eachern grew out of his AnoonA at 7 months, I decided to get another Soul™ baby carrier.

At that time, the newly launched AseemA had already garnered much raves on social media so I popped by Soul™'s warehouse to try it on. It was love at first wear due to the more relaxed fit and comfy lumbar support.

Which Soul™ AseemA Did I Choose?

The AseemA Designs That Caught My Eye

The above AseemA designs caught my eye. But since it was nearing Chinese New Year, I decided to get either the red or purple one. Finally, I chose linen over cotton since linen, which is thinner and more absorbent suits sweaty Eachern more.

First Impressions Of My Soul™ AseemA Baby Carrier:
I baby carried Eachern to Soul™'s warehouse in the Soul™ AnoonA. And the contrast I felt after changing into the Soul™ AseemA was a big one! AnoonA is good but AseemA is better! The first thing that struck me about AseemA was "OMG this is soooooo comfortable"!

What I Like About Soul™ AseemA Baby Carrier?
As mentioned above, I fell in love with Soul™ AseemA the moment I tried it on so the biggest appeal about the AseemA is comfort. I credit this to its curved waistband (my previous baby carrier Soul™ AnoonA has a straight waistband), which fits my post-partum mummy belly very nicely. The curved design also allows me to wear the waistband lower (nearer to the hip) and looser, yielding a more relaxed fit.

Detachable Lumbar Support
Wearing AseemA with the Detachable Lumbar Support

The detachable lumbar support (standard for AseemA and available as an add-on at S$39 for other carriers) is helpful for back support during extended periods of babywearing.

AseemA's Detachable Pouch

Like my old AnoonA, AseemA has all the little niceties that I appreciate- no need for infant insert, detachable hood and a pouch. Best part is that AseemA even upgraded the pouch! AseemA's pouch is roomier, detachable and even has a zipper compartment for cards and coins (super handy for kiddy rides).

Another thing I like in AseemA is its fully adjustable panel base width band via velcro. This makes the base width adjustment (for baby's thigh support) very simple. With my previous carrier, the AnoonA, I must first choose one of the 3 settings (buttons) then fine-tune the exact width by adjusting the body panel adjustor.

Apart from the above, I really adore AseemA's panel height adjusters, which can be easily slid up or down according to your desired height!

What I Dislike About Soul™ AseemA Baby Carrier?
AseemA comes with a detachable lumbar support, which is a plus point. However, slim users may not be able to reap its benefits.

My back view while wearing AseemA (with Lumbar Support)

I am medium build, yet I am already using the tightest user waist setting (with the lumbar support attached). If I shed any inches off my waist, I will have to remove the lumbar support in order to tighten the waist band to fit me.

My husband's back view while wearing AseemA (without Lumbar Support)

As a reference, my husband (who is slimmer) has to use AseemA without the lumbar support.

My husband's back view while wearing AseemA (he wears AseemA at mid waist)

Additionally, he does not like the fit of AseemA (compared to AnoonA). This is possibly due to the curved waistband, which is an ill fit for his flat torso as he needs to wear the baby carrier higher at mid waist rather than near the hip.

Many parents like to carry their infant in the front facing position so that the little ones can see the world. But unfortunately, due to its curved waistband, AseemA is ergonomically unsuitable to support front facing carry. I personally don't mind this little inconvenience but if you do, you may have to forgo AseemA.

As mentioned in my Soul™ AnoonA Review, Soul™ promises to use only 100% natural fiber textiles and baby safe dyes but does not have the official certifications such as GOTS or Oeko Tex 100. Some mummies may mind. If you do, take note.

Another drawback of the AseemA is its unflattering looks. Designed with comfort and convenience in mind, AseemA has many cushy paddings, extra fabric and a big pouch right in front below your baby's bum, making the carrier look bulky and less streamlined. Initially, I really found the front pouch an eyesore! The saving grace is that you can detach it if it bothers you. But I kept it on because its convenience outweighed the inelegance.

Comparing AseemA's Hood with AnoonA's

Lastly, I am not fully satisfied with AseemA's detachable hood. I love detachable hood itself since I can still use my baby carrier even if the soiled hood is in the wash. But AseemA's hood is smaller than AnoonA's. The slightly smaller size plus the short elastic bands makes it hard to cover my baby's head at times (when he is resisting the hood).

Will I Recommend The Soul™ AseemA Baby Carrier?
I love the relaxed fit, lumbar support and handy features (big front pouch and easy panel height adjustment by sliding) of the AseemA. I also like that AseemA's panel base width can go up to 18" to support a bigger baby. And like the AnoonA, AseemA can be used to babywear a newborn without any infant insert. So if you are looking to buy only one baby carrier to babywear your newborn until he is beyond one year old, I highly recommend the AseemA!

But if you want to front face carry your young baby, very slim or have to carry your baby at mid/high waist, AnoonA may be a better choice. To babywear a toddler, skip AseemA and just go for Full Buckle (Toddler) carriers.

Which Is Better? AnoonA or AseemA?
Despite this being a review for AseemA, I can't help comparing AnoonA with AseemA because I own both and they are both spec-ed to be suitable for newborns until toddler-hood. Which is better? Refer to below comparison chart for the answer!

The OBJECTIVE Comparison Between AnoonA and AseemA (Based on Facts)

The SUBJECTIVE Comparison Between AnoonA and AseemA (Based on our Opinions)

Do use the above comparison charts as a guide to help you learn more about the differences between AseemA and AnoonA. But the best way to find your ideal carrier is to try it out with your baby! Just visit Soul™ at their warehouse or retail outlet for a non-obligatory consultation and try-on.

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